Arrhythmia Alliance - Hearts & Goals Campaign

In March 2012 former Arsenal, Birmingham City and Bolton Wanderers footballer; Fabrice Muamba suddenly collapsed on the pitch mid-game during a televised FA Cup match between Tottenham Hotspur and Bolton Wanderers at White Hart Lane Stadium.  Fabrice had suffered a sudden cardiac arrest, without any warning signs or symptoms, which caused his heart to suddenly stop beating.

Fabrice was given immediate medical attention on the pitch, including CPR and defibrillation from an Automated External Defibrillator (AED), as frantic efforts were made to re-start his heart.  Fabrice was rushed to the London Chest Hospital, where efforts continued to revive him.

By the time Fabrice was stabilised, his heart had stopped for a total of 78 minutes and his heart had been shocked 15 times.  Fabrice’s recovery was remarkable, within days his heart was beating without medication and he was sitting up in his hospital bed.  After being fitted with an implantable cardioverter defibrillator (ICD) Fabrice was discharged from hospital, less than a month after his sudden cardiac arrest.  On medical advice Fabrice retired from professional football in August 2012.

Following this near-tragic incident, Bolton Wanderers Football Club received many messages from the public with similar stories of survival.  They received thousands more about friends and relatives who were not so lucky.  Wanting to help prevent future loss of life, the Club approached Arrhythmia Alliance and decided to choose Arrhythmia Alliance as its national charity, supported by HeartSafe® - AED Locator for the 2012/13 football season, which kick-started the Hearts & Goals campaign.  Fabrice has since been helping us place life-saving AEDs across the UK.

To find out more about this campaign please email or call 01789 867 501.

Get in touch for more help and information

+44 (0) 1789 867


Send us your feedback

Patient Resources

To download our information resource and receive regular updates from Arrhythmia Alliance please enter your details below*:

No thanks

*Please note you can unsubscribe from our mailing list at any time

This link will take you to the site

Stay on this site