Privacy Policy

Arrhythmia Alliance is committed to preserving the privacy of its members through all our communications. We will never share or sell your information.

This Privacy Policy explains how Arrhythmia Alliance uses and protects any information you give when you visit our website.

Who are we?

Arrhythmia Alliance is a UK registered charity (no. 1107496) dedicated to working to improve the diagnosis, treatment and quality of life for all those affected by arrhythmias. Our registered address is Unit 6B, Essex House, Cromwell Business Park, Chipping Norton, OX7 5SR, UK.

What type of information is collected from you?

Information we collect might include your name, address, email address, contact numbers, and information including but not limited to the number of website visits, and resources accessed and downloaded.

If you donate online or purchase a product from our online shop, we do not store your card information, it is collected by our third-party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions.

How do we collect information from you?

We obtain information about you through our website, for example when you contact us for information, shop online, make a donation, become a member or if you register to receive our newsletters.

How is your information used?

We may use your information to:

  • Send you communications that you have requested about charity news, information, events and how you can support us. 
  • Process donations you have made
  • Process orders that you have placed

We will not share, sell or rent your information to third parties.

Your preferences

You can choose if you would like to receive information from us. If you do not wish to receive information about our charity please visit and tick the relevant boxes on the Communications Preferences form. Unless we receive your consent, we will not contact you for marketing purposes by email, phone or post. You can change your marketing preferences at any time by emailing

Storage and Use of Personal Information

Arrhythmia Alliance obtains personal contact information when an enquiry is made to the Charity. Consent to hold this information is obtained verbally or via completion of an online form, email or letter. All contact information and correspondence from members, non-members, groups and organisations is stored securely on an electronic database which only staff members can access.

Arrhythmia Alliance collects information which helps staff to identify enquirers when they make contact. Arrhythmia Alliance also monitors and uses information relating to our resources and services. This includes, but is not limited to, the number of website visits including individual web pages and the resources accessed and downloaded.

Arrhythmia Alliance uses information about patients and medical professionals to develop and provide support services, educational resources and to raise awareness relevant to its members. Members of Arrhythmia Alliance will receive regular paper and electronic communications providing information on our current projects, campaigns and events.

Links to Third Party websites

Our websites contain links to other websites such as affiliate groups and organisations. These links are provided for further information only and the content of such websites is not approved by or the responsibility of Arrhythmia Alliance. These links are not necessarily permanent and can be advertised to members through various electronic communications.

Arrhythmia Alliance relies upon the expertise of the Executive Committee for publishing the best available information. In the first instance, Arrhythmia Alliance's preference is to use data that has been directly sourced or approved by one of its committee members. However, information produced by the NHS, NICE, arrhythmia societies and heart rhythm organisations provide a valuable source of national research, data and guidelines.


'Cookies' are small text files that are stored by the web browser on your computer or mobile phone. Websites use these files to store information such as personalisation details or the contents of a shopping basket.  For further information click here 

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page.

How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you by emailing or write to us at Unit 6B, Essex House, Cromwell Business Park, Chipping Norton, OX7 5SR, UK

Terms and Conditions

Please note that in the context of these Terms and Conditions, Arrhythmia Alliance means the Charity or A-A, a UK registered charity under number 1107496.  The details of these Terms and Conditions refer to the use of this website and all other websites linked to this site.  By viewing this site you are agreeing to accept these Terms and Conditions.

Policy statement on working with the Medical device and Pharmaceutical Industry

A-A receives funding and donations from a range of sources including community funding, wills and legacies, trusts, Department of Health and industry.

The Charity recognises the importance of working collaboratively with all stakeholders with an interest in cardiac arrhythmias to ensure an understanding and approach by all to the needs of individuals and families affected by heart rhythm disorders.

A-A has received support from a range of medical device and pharmaceutical companies with an interest in arrhythmias and patient care.    

Whilst we acknowledge that support from medical device and pharmaceutical companies is an important resource, we recognise that partnerships with these companies should be approached with caution.  A-A does not permit any company with a direct commercial interest in cardiac arrhythmias to influence its activities.

As a leading resource for support and information for both patients and medical professionals on heart rhythm disorders, we seek to uphold our reputation for integrity, independence, impartiality and transparency in all we do.



Copyright and the use and translation of Arrhythmia Alliance Publications

Arrhythmia Alliance publications in the form of patient booklets, fact sheets, and website are available for use and translation by A-A partners, affiliates and supporters. All A-A materials must be used in accordance to copyright law and partners/affiliates/supporters must agree to its terms and conditions as a legally binding contract. Materials may be used on partner/affiliate/supporters website and/or for distribution to the public.

Where A-A translated materials and other documentation are to be used and distributed, written permission must be obtained from A-A before use. All materials must be reviewed, formatted, and approved by A-A before use. In these cases, partners/affiliates/supporters must submit a draft of the documents to be used and indicate where the partner/affiliate/supporter logo will be placed and any wording associated with it.  Once approved, A-A will return materials with appropriate instructions for use.


Copyright and the use of the Arrhythmia Alliance Logo


Written permission must be obtained from A-A before use.

Please click here to download our full privacy policy

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+44 (0) 1789 867


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